AirFrance offered everyone the chance to revisit the cinema, the French way, thanks to a new competition relayed on social networks. Internet users were invited to share their talent as scriptwriters on the Frenchcuts-by-airfrance.com website in a bid to win a trip to the Cannes Film Festival!

  • Customer : AirFrance
  • Agency : BETC
  • Creative director : Jasmine Loignon
  • Agency Budget Managers : Mathieu Ecollan, Romain Degelcke
  • Service : Art Direction