Discover the pleasure of French-style travel with the new Air France advertising film
imagined by BETC and directed by We Are From LA. Emblematic of the French touch, the "France is in the air" campaign symbolizes the brand's move upmarket.

By relaying it on Instagram and Twitter, Air France has created a real relationship of complicity with its fans.

  • Customer : AirFrance
  • Agency : BETC
  • Chief Creative Officer : Rémi Babinet
  • Creative director : Jasmine Loignon
  • Agency Budget Managers : Mathieu Ecollan, Maëlle Varène
  • Service : Art direction, activation advertising campaign, social media